This conference will showcase successful public policy, good practices from the private sector as well as academic insight into the benefits of gender equality both at home and in the workplace and the unconscious social norms that still inhibit progress. The Barbershop Concept will be used during the conference to encourage men and boys to become actively engaged in promoting gender equality by better understanding how gender equality enables individuals and communities to reach their full economic and social potential. This conference is organised as a part of the Nordic Prime Ministers initiative "Nordic Solutions to Global Challenges" and in cooperation with UN Women.